Company profile  

AT&T TV Now started life as DirecTV Now in 2016 before being rebranded in the summer of 2019. As the name suggests, it is owned by AT&T, the largest telecommunications company on the planet, so it has some serious money behind it.

However, as a streaming service, AT&T TV Now has had limited success, with subscriber numbers estimated to be as low as 926,000 at the start of 2020 and continuing to fall. This puts it near the bottom of the pile in comparison to other live TV streaming services. The crown is currently held by Hulu Live TV which has 3.2 million subscribers.

Special features

  • HBO is included as standard - AT&T TV Now (Formerly DirecTV Now) gives you access to HBO’s premium programming at no extra cost
  • Access to between 40 and 125 channels of live TV - These include news channels, live sports, movies and drama
  • Record and store up to 500 hours of live TV - AT&T TV Now has one of the largest DVR cloud storage capacities of any streaming service
  • Seven-day free trial - A free trial of the service with no obligation to buy if you don’t like it

Catalog 

When DirecTV Now was rebranded to AT&T TV Now in 2019, it lost around 40 channels, reducing its standard offering from 100+ channels to 65+. AT&T chose not to renew its contract to keep programming produced by Viacom, causing the channel cut. However, this still puts it at comparable numbers of live TV channels on offer by competitors such as Hulu, albeit at a more expensive price.

AT&T TV Now however still gives access to some of the most popular network channels, including HBO, NBC, ABC and a wide range of sports channels. Popular shows and movies include:

TV Shows

  • Game of Thrones
  • The Rookie
  • NCIS

Movies

  • Fantastic Beasts and Where to Find Them
  • 50 Shades of Grey
  • Captain America: Civil War

 

Depending on the package you choose, you can access between 40 - 125 channels of live TV and a wide range of live sporting events. AT&T TV Now claims around 40,000 titles are currently accessible, but bear in mind, the number of episodes available can vary from show to show.

Global coverage

AT&T TV Now is only available in the US. The app and website are blocked in other countries but may be accessed if you’re using a virtual private network.

Account 

  • Stream from three devices simultaneously - You can also add an extra device for an additional $5 per month
  • Clean and intuitive interface - AT&T TV makes browsing simple and lets you swipe in the app to change channels
  • Parental controls - AT&T’s long experience as a cable provider has made these easy to set up

Prices

AT&T TV Now has seven packages and all of them include 500 hours of live TV DVR recording and simultaneous streaming on up to three devices. The differences come in the number of channels on offer.

 

Package name

Price per month

Number of channels

Plus

$65

45+

Max

$80

60+

Entertainment

$93

65+

Choice

$110

85+

Xtra

$124

105+

Ultimate

$135

125+

Optimo Mas

$86

90+

 Customer Support

AT&T TV Now provides several troubleshooting articles via its website. However, only live chat support is offered for streaming service users and no direct phone number is available. AT&T TV Now encourages users to reach out via social media channels and the forums too if you have any questions.

Account cancelation & money back

All the AT&T TV Now packages are contactless. On cancellation, you will only pay up until the end of the month.

Summary

If you love HBO’s shows, then AT&T TV Now could be worth it given that it is included as part of the basic package. However, when compared to competitors like Hulu Live and Sling TV, it offers less content for a higher price. All on-demand content also includes commercials and the more expensive packages are equivalent prices to standard cable contracts, which could leave you wondering why you should make the switch at all.